Proactive vs. Reactive

PROACTIVE VS REACTIVE

I believe in the importance of a proactive safety plan.  Working hard to prevent accidents and injuries is the only way to capture the value of safety.  But, it’s sad to admit, we cannot prevent all accidents from happening.  I will refer to the recent ad campaign by the Liberty Mutual Insurance Company:  “Humans, we mean well, but we’re imperfect creatures living in a beautifully imperfect world.”  Now that you have images of the guy dropping the air conditioner on the car and that Human League song in your head, let’s get to the point.  We, simply, cannot prevent all the mishaps that can come our way.  The commercial goes on to say “We get that it’s tough out there, and our job is to make it less tough.  When things are at their worst, we are at our best.”  It’s all about a reaction plan.  When emergency strikes, what do you do?  Whether it’s an evacuation plan for the family at home, or a plan to evacuate 500 employees at work, it’s important.  So, you cannot pit proactive vs. reactive.  You must do both to have a successful safety culture.

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